Wednesday, October 30, 2019
Health and sustainability are behind the Nunhems movement for a better future
BASF Vegetable Seeds took part in Fruit Attraction with the aim of involving every link in the chain in the promotion of healthy eating habits, helping to improve people’s quality of life and protect the environment.
Under the slogan ‘Join the movement for a better future’, BASF highlighted the possibilities offered by solutions to address the demands of today’s consumers, who are concerned about their health and the impact of agricultural production on the environment. “If we produce fruit and vegetables and promote their consumption, we are also contributing to the sustainability of the planet”, reiterated Solera.
BASF demonstrated how to increase the daily intake of fruit and vegetables by proposing delicious, healthy recipes. Indeed, there are six occasions during the day that offer the opportunity to eat these products, and times like breakfast offer huge growth potential, especially because only 4% of the fruit and vegetables we eat in the morning.
As far as BASF is concerned, the time has come to unite forces for a better future – will you join us?
About BASF’s Agricultural Solutions division
With a rapidly growing population, the world is increasingly dependent on our ability to develop and maintain sustainable agriculture and healthy environments. Working with farmers, agricultural professionals, pest management experts and others, it is our role to help make this possible. That’s why we invest in a strong R&D pipeline and broad portfolio, including seeds and traits, chemical and biological crop protection, soil management, plant health, pest control and digital farming. With expert teams in the lab, field, office and in production, we connect innovative thinking and down-to-earth action to create real world ideas that work – for farmers, society and the planet. In 2018, our division generated sales of €6.2 billion. For more information, please visit www.agriculture.basf.com or any of our social media channels.
At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The approximately 122,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF generated sales of around €63 billion in 2018. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (BAS). Further information at www.basf.com.