Consumer & Customer Chemistry

The vegetable seeds Crop Teams of BASF provide in-depth knowledge of the entire vegetable supply chain, giving our customers access to expertise not easily found anywhere else. Our close, strategic relationships extend beyond growers, to the distribution (retail and food service) and the produce chain (packers, processors, importer/ exporters, distributors).

Supporting a good match between the characteristics of the producers and the needs of the various markets, we help our relations to generate value. By leveraging our knowledge and connections on our customers' behalf we help them grow exceptional vegetables, as well as their business.