Carrot Farmer Success Stories

Romance has given me Financial Freedom!

K. Jegadeesh is a man of many hats. He is a progressive farmer who owns a sprawling 20-acre greenfield in Kothagiri. He is an active promoter of agriculture products too. He is the guiding light for more than 200 farmers in his region.

For the last ten years, Jegadeesh has been growing Romance, a variety of carrot by Nunhems. He calls Romance a high-yielding variety. It has a maturity cycle of 110-130 days and is synonymous with an attractive root colour and uniformity.

Jegadeesh considers root uniformity, fruit colour, and high yield as the highlights of Romance. Its aesthetic appeal adds to the likeability. Sharing his experience, Jegadeesh says, “The consistent performance of Romance has made it popular amongst the traders and customers alike. Even in supermarkets such as Bigbasket & Reliance, Romance is a favoured carrot variety”.

“Romance has better resistance to diseases and lesser root damage in the rainy season when compared to its competitors”, Jegadeesh said. Its demand is consistently high, and traders pay at least Rs.3-5 more per kilogram for Romance.

Increased demand of Romance in the market has generated higher profits for Jegadeesh. Delighted with his experience he actively recommends Romance to his group of 200 farmers and calls Nunhems “a brand that cares for farmers.”  With Romance he achieved financial freedom. “'I was able to complete the construction of my house and purchase a trolley with the profits,” he said. “Not just that, Romance is helping me finance the higher education of my two daughters”, Jegadeesh said.

K. JEGADEESH

Kothagiri, Tamil Nadu | 94866 51089