US 1315 – An Undisputed King!

The bitter gourd segment in India is dynamic. In the past few years, OP varieties have dominated the small spiny market segment. Looking at this evolving trend, the R&D team at Nunhems wanted to explore this segment & thus, recognized the need to introduce a new product. The motivation was to introduce a variety that can capture the market. With inputs & support of the breeder community and product development team, US 1315 was commercialized in the market.

For the farmers, US 1315 has generated greater profits, thanks to its high yield. Farmers prefer US 1315 over other varieties for its prolific bearing capacity, strong plant vigor, crop longevity and a maturity period of 50-55 days. The US 1315 fruits measuring 8-10 cm fit comfortably with the on-going trend of small spiny market segment, thus promising a comfortable sale at the mandi.

US 1315 fruits have strong spines making it ideal for long-distance commuting, promising freshness and thus, increasing its demand among the traders. Traders have always supported US 1315 farmers with 30-40% higher produce prices in comparison to other hybrids.

US 1315 also goes very handy with the consumer preference. With more & more urban nuclear and health conscious families, US 1315 stands out to be the perfect option.

Known for its high yield, consistent shape & striking dark green colour, one can certainly say that US 1315 has brought along a paradigm shift in the bitter gourd market!