Vegetables People Love

Our motivation is to make healthy eating enjoyable and sustainable by offering vegetable solutions that meet and raise the consumer’s demands and expectations. We achieve this by creating improved varieties using state-of-the-art breeding practices and by working closely with partners throughout the vegetable value chain. Pro-actively contributing to increasing and enriching vegetable consumption through innovations that are healthy, enjoyable and sustainable.

Focused African American senior botanists concentrates while stuying plant life in a greenhouse laboratory. He is dropping liquid into a test tube. He is holding a clipboard. A microscope is on the table. Green plants surround him. He is wearing a white lab coat and protective gloves.

Find out the stories behind Vegetables People Love

Breeding for Flavor

In vegetable breeding, it is common to focus on features like yield, resistance and shelf-life to support growers and satisfy retailers. But what about the people eating our fruits and vegetables? For them, we have another focus: flavor!

Digital phenotyping

For centuries, breeders have spent much of their time collecting measurements of their plants’ features, or phenotypic data, in order to breed better varieties and, ultimately, produce better food for all of us.