Data Privacy

Important Notice to Residents of the State of California

Natural persons who reside in the State of California should review the Notice for California Residents below. You may have additional rights under California law.

Important Notice to Residents of the State of Texas

Natural persons who reside in the State of Texas should review the Notice for Texas Residents below. You may have additional rights under Texas law.

Contact

If you have any questions or for more information about our Privacy Policy and the practices set forth here, please contact us at:

BASF Corp.
Attention:  Data Privacy Officer
100 Park Avenue
Florham Park, NJ 07932
Telephone: 800-831-2191
Email: Privacy.Team.BASF.Corp@BASF.com

THE INFORMATION WE COLLECT

We collect or receive the following types of information:

Personal Information

We may collect your personal information, such as name, company name, IP address and email or physical address, from you directly, or indirectly, through business relationships, or from publicly available online sources. We will collect, use, disclose, transfer, retain or otherwise process your personal information in accordance with this Privacy Policy.

Payment Information

If you purchase our products or services, a third-party payment processor may receive access to your payment information (such as credit card number and billing address) for the sole purpose of processing transactions. Any such payment processors will be bound to maintain all such personal information in a secure environment, keep it confidential and not use or disclose such information for any purpose other than to validate purchases.

Cookies

We collect information using “cookie” technology. Cookies are small packets of data that a website stores on your computer’s or mobile device’s hard drive (or other storage medium) so that your computer or device will “remember” information about your visit. We use both first and third-party session cookies and persistent cookies. Where available, the ability to accept cookie placement may be found in a cookie banner first displayed on the Website and, if available, in the cookie preferences.

Below is a general primer on session and persistent cookies; information collected by cookies depends on its particular purpose and the cookie preferences, if available, may have additional information. For more information, please see Information from Third-Party Analytics Providers below. 

• Session Cookies: We use session cookies to make it easier for you to navigate our Website and other BASF websites and platforms. A session ID cookie expires when you close your browser. 
• Persistent Cookies: A persistent cookie remains on your hard drive for an extended period of time or until you delete them. You can remove persistent cookies by following directions provided in your web browser’s “help” file. To the extent we provide a log-in portal or related feature on our Website or other BASF websites or platforms, persistent cookies can be used to store your passwords so that you don’t have to enter it more than once. Persistent cookies also enable us to track and target the interests of our visitors to personalize the experience on our Website or other BASF websites or platforms.

In some cases, we may associate information that you have provided to us (e.g., email address) with the cookies that we use. In addition to facilitating the purposes described above, this is useful in understanding your engagement with other content related to our Website or other BASF websites or platforms (e.g., email open rates, URL click-throughs).

If you do not want us to place a cookie on your hard drive, you may be able to turn that feature off on your computer or mobile device and, where available, may decline the placement using a cookie banner. Please consult your browser’s documentation for information on how to do this and how to delete persistent cookies via your browser. However, if you decide not to accept cookies from us, certain aspects of our Website or other BASF websites or platforms may not function properly or as intended.

Information from Third-Party Analytics Providers

We may use one or more third–party analytics services to evaluate your use of our Website or other BASF websites or platforms, as the case may be, by compiling reports on activity (based on their collection of IP addresses, Internet service provider, browser type, operating system and language, referring and exit pages and URLs, recordings of site and/or screen interactions, and other similar usage data) and analyzing performance metrics. These third parties use cookies and other technologies to help collect, analyze, and provide us reports or other data.

By accessing and using our Website or other BASF websites or platforms, you consent to the processing of data about you by these analytics providers in the manner and for the purposes set out in this Privacy Policy. For more information on these third parties, including how to opt out from certain data collection, please visit the sites below. Please be advised that if you opt out of any service, you may not be able to use the full functionality of the Website or other BASF websites or platforms. 

HOW WE USE YOUR PERSONAL INFORMATION 

We use your personal information for the following purposes:

• to develop, implement, market, promote, and sell products, services, and special offers;
• to purchase, acquire, and solicit products, services, and special offers from our suppliers;
• to manage our business and provide day-to-day services including, but not limited to, ordering, shipping, delivering, invoicing, collecting, establishing credit arrangements, administering rebates, discounts, and special programs, processing payments, managing accounts, and supply chain activities;
• to investigate and respond to customer inquiries and complaints;
• to establish customer, supplier, distributor, and retailer relationships and to communicate with customers, suppliers, distributors, and retailers;
• to research, develop and improve existing and new products, technologies, and services;
• to provide information and training to customers, suppliers, distributors, and retailers about existing and new products and services of BASF, including the use of such products and services;
• to manage and promote the business activities of BASF, including the development and evaluation of business plans;
• to review and assess market trends and activities impacting the business of BASF;
• to secure and protect the safety and well-being of our customers, suppliers, distributors, retailers, the community, and the environment;
• to better understand our customers, online visitors, suppliers and service providers, we may analyze your information in aggregate form (which will not identify you personally);
• to administer or enforce our rights under an agreement or otherwise protect BASF and its rights;
• to carry out other purposes which are identified to you; for example, in any terms of use or agreements related to a specific product or service of BASF; and
• to meet requirements imposed by law; including court orders, subpoenas, or compliance with the legal process.

HOW WE SHARE YOUR PERSONAL INFORMATION

We may disclose your personal information to third parties in the following circumstances:

• to third parties who provide services to us or on our behalf for the purposes described in this Privacy Policy, but only to the extent needed to enable them to provide such services;
• as required or permitted by law including, but not limited to, complying with a court order, complying with a statute or regulation, and assisting with investigations by law;
• to administer or enforce our rights under an agreement;
• in emergency situations that threaten the life, health, or security of an individual, the community, or the environment;
• in connection with a change of ownership, sale, merger, liquidation, reorganization, or acquisition of BASF, a BASF business unit or department, or substantially all of BASF or a BASF business unit or department’s assets outside the ordinary course of business, your personal information may be transferred as part of the transaction, as permitted by law;
• in response to lawful requests by public authorities, including for the purpose of meeting national security or law enforcement requirements and when compelled to do so by government authorities or required by law or regulation including, but not limited to, in response to court orders and subpoenas;
• in aggregate form with our agents, current and prospective business partners, and to other third parties; or
• to our affiliates and subsidiaries and other members in the BASF group of companies (in aggregate and non-aggregate forms) for the purposes described in this Privacy Policy.

DIRECT MARKETING

If we have requested and you have given us your consent to do so, we will process your personal data (first name, last name, company, email address, area of responsibility and area of interest) to provide you with personalized information on BASF products, events, web seminars and services we consider relevant for you via the communication channels you have selected.

In order to determine your professional needs and interests, we combine and analyze the personal data that we have collected about you in the course of your relationship with BASF as a customer or user of BASF products and services (in particular your contract and master data, the products you have purchased, samples, demos, brochures or whitepapers that you have requested or downloaded, webinars for which you have registered, surveys that I have completed, etc.).

Your consent, if requested, also applies to the transmission of your personal data – depending on the location of your business – to the BASF companies being the regional Marketing Headquarters.

In addition, you also consent to BASF may sharing your personal data between those BASF companies which are responsible for the country in which your business is situated as well as BASF contractors when needed to achieve the goals herein. Both of the aforementioned transfers serve the purpose as described above

We will share your personal data with other affiliated companies of the BASF Group if they provide IT services for us or if this is necessary for operational reasons, such as follow ups from sales managers or developing personalized marketing materials and content. Furthermore, we will pass on your personal data to the technical IT service providers we use from whom we obtain services. Our IT service providers are carefully selected and regularly checked by us. They process personal data only on our behalf and strictly in accordance with our instructions on the basis of corresponding contracts for order processing.

We store your personal data collected within the scope of your consent for the above-mentioned purposes until your consent, if required, is revoked.

The legal basis for the processing of your personal data for the above-mentioned purposes is your consent.

You can revoke your consent at any time with effect for the future by notifying us of your revocation under our consent preference center. Each marketing mail we will send to you based on this consent, will contain a separate link to revoke your consent. You may use this link and follow the instructions found on the page to which the link takes you in order to opt out at any time from the use of your personal information for direct marketing purposes and/or the transfer of your personal information to third parties for direct marketing purposes. You may also opt out at any time from such use by sending us an email to Privacy.Team.BASF.Corp@BASF.com, provided, however, that you may be required to provide sufficient information that allows us to reasonably verify you are the person, or are an authorized representative of such person, about whom we collected such personal information. Please allow us a reasonable time to process your request.

You are at liberty to grant or withhold consent. This has no effect on your visit of this website and platform.

If you revoke your consent, we will no longer use your personal data for the specific marketing purposes from which you have withdrawn, unless we have another legal basis for this. The revocation of your consent does not affect the legality of the data processing that has taken place up to that point.  You cannot opt out of receiving transactional e-mails related to our products and services. 

HOW WE PROTECT YOUR INFORMATION

BASF takes the security and privacy of your personal information very seriously. Accordingly, we implement reasonable security measures designed to protect your personal information from loss, misuse and unauthorized access, disclosure, alteration and destruction, taking into account the risks involved in processing and the nature of such data, and comply with applicable laws and regulations.  Please understand, however, that no security system is impenetrable.  We cannot guarantee the security of our databases or the databases of the third parties with whom we may share your information (as permitted herein), nor can we guarantee that the information you supply will not be intercepted while being transmitted over the Internet.  In particular, e-mail sent to us may not be secure, and you should therefore take special care in deciding what information you send to us via e-mail.

CHILDREN

We do not knowingly collect personal information from children under the age of 16 through our Websites. If you are under 16, please do not give us any personal information.  We encourage parents and legal guardians to monitor their children’s Internet usage and to help enforce our Privacy Policy by instructing their children to never provide personal information without their permission.  If you have reason to believe that a child under the age of 16 has provided personal information to us, please contact us at Privacy.Team.BASF.Corp@BASF.com, and we will endeavor to delete that information from our databases.

BASF offers opportunities for children under the age of 16 to learn more about science and participate in in-person activities.  BASF will collect personal information if a child visits one of our facilities and to coordinate in-person activities, such as educational programs and outreach events, for administrative, security, and safety purposes.  We will only collect such information directly from a parent or guardian and only retain that information for as long as necessary for the specific activity and as required by law. 

DO NOT TRACK AND GLOBAL PRIVACY CONTROLS

BASF honors “Do Not Track” settings and “Global Privacy Controls”.  You can go to this website to learn more about the Global Privacy Control signal and how to implement it: https://globalprivacycontrol.org/. If you are using an opt-out preference signal on your browser using these settings, the opt-out preference signal will apply only to that browser.  The choices you make in response to any cookie banner will override the preferences you have made using the settings of your opt-out preference signal.  Setting your opt-out preference signal within your browser will enable BASF to honor that signal in a frictionless manner.

EXTERNAL WEBSITES AND CHAT FEATURES

The Website  may contain links to third-party websites. These third-party websites may collect information about you if you click on a link and may automatically record information about your browsing behavior every time you visit a site. We have no control over the privacy practices or the content of these websites.  As such, we are not responsible for the content or the privacy policies of those third-party websites.  You should check the applicable third-party privacy policy and terms of use when visiting any other websites.

The Website may contain features that allow you to chat via text with an automated response system or a live person.  We and the third-party provider of the chat feature may retain a transcript of any such chat conversation.  The third-party provider may use the transcript related to its provision of services and products.  The third-party provider may collect personal information about and during your use of the chat feature, and such information would be subject to their privacy policies.  

CHANGES TO THIS PRIVACY POLICY

This Privacy Policy is effective as of the “Last Updated” date stated at the top of the policy.  We may change this Privacy Policy (including the Notice for California Residents) from time to time with or without notice to you. By visiting the Website, purchasing our products and services, or by otherwise interacting with BASF in person or electronically after we make any such changes to this Privacy Policy, you are deemed to have accepted such changes.  Please be aware that, to the extent permitted by applicable law, and without prejudice to the foregoing, our use of your personal information is governed by the Privacy Policy in current effect.  Please refer back to this Privacy Policy on a regular basis.